Inside the Making of a QM Lookbook


At Quarter Moon, we tend to embrace change–especially when spring is right around the corner. After the tree fell on the store in June and after renovating and redesigning the shop, we all knew that being inventive and seizing an opportunity for change was in our favor. However, the store’s makeover is not done. Considering it is the time of year for rebirth and growth, there has been a consensus between QM’s owner (Wendy) and the staff that our website also needs fixing up. Instead of having separate pages on the site for clothing, jewelry, and crafts with photo icons, we are designing a Spring Lookbook that will showcase our best items in a creative and comprehensible way. A lookbook features a collection of images and descriptions that creates a feel for the store and it’s merchandise. If you are viewing the lookbook from home or out of town, you can call the store and we can ship you the item you are interested in purchasing. Our goal is to bring QM and the shop’s eclectic vibe to you. Wendy and a few members of the QM staff have started organizing photo shoots, selecting featured products, setting up scenes and editing photos. We are so excited to share our visions and new spring styles in our fresh and stimulating lookbook! Stay tuned for more updates as we continue on this journey with you.


QM staff (Alycea and Allison) with models, Selena and Courtney


Alycea carrying props to a photo scene


Alycea and Allison taking photos

When a Tree Falls…a note from Wendy

When a Tree Falls…a note from Wendy

There are many things that happen when a tree falls into your shop. The first thing that happened in my case was experiencing an overwhelming sense of relief when I learned that the people who were inside during the storm were safe. After that, there is a chaotic burst of activity. There are immediate decisions that need to be made and immediate actions that need to be taken. Everything that needs to be done seems to have the same pressing urgency…move the merchandise away from the rain that is now coming in through the ceiling…tarp whatever you can, secure a space for storage… gather up some boxes and vehicles…call the insurance company.
But then this other thing happened all by itself…the word got out- and suddenly there was a team of people, some of whom I don’t even know by name who appeared just to help. They brought tarps, and vehicles, they put together boxes, they packed, they moved heavy cases out of harms way, they brought cool heads, bottles of water and great comfort.
It took the entire staff working very long days to carefully and fully pack up the shop and move it into storage. People brought by food and treats to us on our long packing days. As it became apparent that the repairs would take a significant bit of time, we began to look for ways to generate some income.
We had offers from many locally owned businesses for temporary space for us to sell our merchandise. These offers came from our neighbors in Midtown, but also from businesses in Market Square and Railroad Square. We had bands contact us offering to play music if we needed to have a benefit. We have always have felt very connected to our community, but we never realized how connected our community felt to us. I can’t begin to describe how fortunate we feel.
We chose not to have any benefits, but to try to remain “creatively employed” with the Pop-Up Shops. Our first was hosted at Krewe De Gras. From there, we set up at Lucy and Leos Cupcakery and this week we are at Midtown Manor. It is pretty hard work to pack up, transport and unpack over and over again. Somehow though, we have had so much fun as a team doing this. We have been so graciously welcomed, that I can honestly say it has been a pleasure. We get to see our loyal customers and friends and family. Some left without purchasing merchandise, but tucked donations into envelopes which we did not come upon until after they left.
With our warehouse storage unit full, my home became operation central for new arrivals. At this moment, boxes fill my dining room and we have a makeshift office. Every day we have a planning meeting and every day, new circumstances derail our plans, but they don’t derail our team. I am so proud of our staff at Quarter Moon. Everything–everything we have had to do, has been with met with a can-do attitude. They are seriously the best.
Yesterday a new opportunity presented itself. NAI TALCOR generously donated temporary storefront space to us in the Capital Plaza in Midtown. That is the plaza that houses Red Elephant and we are just a few doors west of them. We will have our last traveling Pop-Up Shop this Saturday at Midtown Manor near Finnegans Wake from 12noon-6:30pm and then we will move into our new temp space on Monday July 20th. We expect to have our regular hours there, but please stay posted on Facebook.
We are realistically 3 weeks from re-opening at Lake Ella. This week the internal structure of the roof was repaired and the shingles are on. Next week, the internal repairs in the actual shop that are the responsibility of the landlord will be finished. The following week will be spent on repairs that are our responsibility and then the third week we will transport all the merchandise back into the shop and get it set up. Our fingers are crossed for a Grand Re-Opening on Saturday August 8th. We can’t wait!
There are so many people to thank, it seems impossible but special shout outs to all friends and family. All of the daily calls and texts of concern and support have been wonderful even if I have not returned your calls! The team at NAI Talcor, Stephanie and Chris at Krewe De Gras, Jean and her team at Lucy and Leos, all of our new friends at Midtown Manor, Centennial Bank, our amazing groundskeeper/fix it guy, Tom at Lake Ella, Joe and Pete from Joes Bike Shop, Brenda and her team at Big Easy Snowballs, Bill Davis Contractor who showed up on that first stormy night to put up support beams so we would be safe, Ginny our landlady who has assembled a top notch fix it team, all the business owners who offered their help, our wonderful customers and of course the amazing group of superwomen I work with every day! I am sure I have forgotten to mention a few people here, but I assure you that every single gesture of kindness has been deeply felt.

Blog: Keeping QM alive through pop-up shops


It was hard imagining life without working at Quarter Moon after the storm, even if it was just for a couple of weeks. As it turns out, we have all been working extra hard and even more so than when the store was open, whether it is completing orders, processing and tagging shipments, working on social media, or setting up pop-up shops at other local businesses in town. 

The first pop-up was hosted by the lively local bar, Krewe de Gras. We brought all of the clothes, including new items, as well as jewelry, accessories, incense, and some bar items from the warehouse and set up in the back room. It felt like we were back at home. It even smelled like the store. 

This week the pop-up was held at Lucy & Leo’s Cupcakery on Thomasville Rd. The chic and cozy bakery was the perfect atmosphere for our eclectic merchandise. Similar to the other pop-up, we grabbed everything from the warehouse and set up a mini Quarter Moon. We are extremely thankful for Krewe de Gras and Lucy & Leo’s for this opportunity as well as the support from the community to keep Quarter Moon alive. We have found so much kindness and goodwill at each pop-up shop. Thank you to everyone who came out to see us and contributed to them! 

We will be popping up again at Food Truck Thursday with clothes (weather permitting) and on Friday and Saturday at Midtown Manor from 12-6:30 P.M. 

Blog: Filling the Space


Yesterday marks the first day of construction on the store since the storm. It was said that the roof will be the first thing fixed and by the end of renovations, Quarter Moon’s cottage will be more safe and sturdy. As volunteers and staff members were packing up the store and saving merchandise for the past few days, the store gradually became the most empty it has been probably since it was first opened. The cottage appears to be a blank space, but it still remains a space with promise and has already been exposed to new ideas of the future Quarter Moon. It is more of a blank slate than an empty room. 

This is how the store was left after packing was completed. We have merchandise safely stowed for our pop-up store this Tuesday night at Krews De Gras. All of us at Quarter Moon have embraced this opportunity and adventure to improve the store and continue to make it a place where community and comfort is found. We are all ready to fill the space and begin a new chapter. 

The Tree Heard Across Tallahassee


A tree fell on the Quarter Moon cottage this past Tuesday. Tallahassee experienced a storm with winds up to 70 mph and the store was its victim. The tree crashed from behind the store, from the North Monroe Street side, splitting the roof and cracking the store’s ceiling on the inside. Two of us were working when it happened. We were looking out the window facing the lake, watching the dumpster’s lid opening and closing frantically. Seconds later, there was a loud crash and the store shook. Ceiling debris fell around us and the lights flickered. We looked back out the window and saw the top of the tree lying across the roof. As we were trying to make sense of what happened, we went to the back room to take shelter. It was scary, but we did not realize the severity of what just happened. 


From the back we called the owner, Wendy, but she already received word from a witness. After a few minutes passed, we decided to get out from the back. Considering it was still storming, we accessed the situation from the windows. As we peered out, a man from the barber shop ran over to the front door and urged us to leave the store immediately. We gathered our things in a frenzy, bypassed a call from a reporter, and got out. 

As we were leaving the store, Wendy appeared on the scene. We looked at the roof and the colossal tree that sat on top of it. It was unbelievable what had happened. It may have been terrifying from the inside, but looking at the damage and what became of the cottage made the whole thing devastating. Concerns of Quarter Moon being unfixable or condemned ran through our heads, but luckily that is not the case. 

In light of the event, everyone is safe and the store will be back in order in a few weeks. Wendy even has some new visions for the store, making it better than ever. Each of us has come out of the situation in high spirits and with motivation to get the store back on its feet. We are very thankful for everyone’s safety and the support we have received from the community. Like Wendy said to us, “It could have been a lot worse.” 

QM takes Atlanta: Day 2


Shopping for the store proved to be a big adventure. The show consisted of 13 floors full of vendors that were selling amazing products and it was our job to look through them…well as many as time would allow. From 9 am to 6 pm we picked up everything from sundresses to sweaters for fall, and even checked out some lovely jewelry pieces. It was a shopaholics dream. 

We try our best to sift through as many clothes as possible. Sometimes we looked through racks together and other times we divided and conquered the vendor booth. In the end we all came together and sorted out what we wanted. Our favorites from today mostly included cozy sweaters and unique game day attire. We are so excited for everyone to see it all! 

After the show we had a much needed dinner break. Some of us got American cuisine at a brewery,  which had delicious veggie sliders and chicken and pasta dishes. Also, drinks all around. 

Even though the show was exhausting, we feel super accomplished and are in love with our upcoming products. Going from vendor to vendor, rack to rack things start to blend in, but we felt confident with all of our choices and feel that everyone will love love love them as much as we do. Tomorrow we hit the show for a few hours again and then say good bye to Atlanta. It’s been a great and productive day here in this beautiful city!